The Kooku Employer Branding Score: Why we reject every 7th recruiting mandate
The Kooku Employer Branding Score: Why we reject every 7th recruiting mandate By Mathias Mengel, CEO Kooku Recruiting GmbH | March 12, 2026 | Reading time: approx. 10 minutes We do not accept around 15 % of all inquiries that reach us immediately. Not because we don’t have the capacity. But because we know that […]
Recruiting developments 2025: Review and outlook for companies
2025 was a special year for recruiting. On the one hand, there were signs of an easing on the labor market. On the other hand, many familiar problems remained and new challenges arose. Companies had to learn to deal with fewer applications, rising candidate expectations and the rapid emergence of artificial intelligence. This review summarizes […]
Candidate journey: 6 steps to improve the experience of your applicants
With all the technical terms such as active sourcing, key performance indicators or data-driven recruiting, it is important never to lose sight of what is at the heart of recruiting: people. The Candidate Journey helps to shift the focus back to the people behind the application process. Candidate Journey By creating an authentic candidate journey, […]
Writing job advertisements: Example, checklist and professional tips
At a time when the world of work is constantly changing and competition for talented employees is intensifying, run-of-the-mill job advertisements are no longer enough to attract applicants. The reality of the skills shortage requires a new approach to recruiting. Companies that don’t move with the times risk wasting valuable potential in the application process. […]
Employer branding – Why a good employer brand is important for your recruiting
At a time when competition for the best talent is becoming increasingly fierce, it is essential for companies to maintain and strengthen their employer brand. Employer branding can make all the difference when it comes to attracting and retaining top talent. In this blog post, we’ll take a closer look at the concept of employer […]
What Serendipity has to do with social media recruiting
Unexpectedly finding something you weren’t even looking for: that’s the principle of serendipity. Some of mankinds greatest discoveries are based on this principle. There are many examples where something completely different was found while searching for something specific, here are two of the most famous: Der Genuese Christopher Kolumbus macht sich im […]
#Generation Z: Challenge and opportunity for the labor market
When you think of Generation Z, you probably first think of smartphones, Instagram, selfies and Netflix. But this generation has much more to offer and is the future of the labor market. Despite all their potential, however, they also present many companies with major challenges. Generation Z is the term used to […]
Generation management: Only together we are strong
The demands of the labor market are becoming increasingly complex: parts of the workforce are retiring later and later, while some new entrants are younger than they have been for a long time. Without an appropriate corporate structure, chaos and conflicts are pre-programmed. This makes well-developed generation management all the more important. […]
So where did the job ad go? – How recruiting freezes can damage the relationship between candidates and companies
In the wake of the Corona crisis, many HR departments faced drastic budget cuts and changing targets. As a result, there were recruiting freezes, vacant positions were suddenly no longer vacant, and in some cases all activities related to recruiting were even frozen. Uncertainty about the further development of the new situation and a lack […]
Community management: The link between users and the company
Almost everyone has heard the saying “The customer is king”. Therefore, guaranteeing the highest possible level of customer satisfaction is a top priority for many companies. However, there is now more to it than just offering a flawless product and good service, because with the increasing popularity of social media, customers* also want to be […]
