Writing job advertisements: Example, checklist and professional tips

Before the job offer: This question is essential

There is one question you must clarify, before you prepare your job advertisement:

Who do I want to reach with my job advertisement?

Put yourself in the candidate’s shoes and think carefully about what would make him or her apply for your vacancy. What does your company offer? What does your dream candidate want for their potential new job?

It’s best to think together as a team and make a list that you can use as the basis for your job offer.

Writing a job advertisement: 10 tips

1. Start with a clear, concise title: Job boards work like search engines. Your title should contain the most important keywords and reflect the job profile well. Gender-appropriate wording and complete details of the most important key data (e.g. place of work, type of employment) are essential. Make sure that the job title is not too long, otherwise it may be cut off in Google or other search engines. If a long job title is unavoidable, put the most important information at the front.

2. Keep it short and concise: Describe clearly what is important and emphasize what makes your company unique. Highlight important points visually and address readers directly as “you” or “you”.

3. Define a clear requirements profile: Is the ideal applicant more problem-solving or culture-sensitive? Some candidates want to solve problems and already read about problems and specific requirements for the coming months in the job offer. Others, on the other hand, are looking for a harmonious working environment. In such cases, the team and atmosphere are more important. Formulate the ad accordingly in the language of your target group.

3. Show your corporate culture: Keyword employer branding. Your ad should reflect the company culture. Are you young and relaxed? Then your ad shouldn’t sound outdated. Are you a large, rather conservative company? Then your job advertisement should also sound serious.

5. Eliminate obstacles: An application should be as simple as possible. One-click applications or online application forms simplify the process.

6. Switch broadly and selectively: Use not only paid portals, but also free channels to reach different candidate groups. Also invest time in industry or job-specific portals.

7. Four-eyes principle: Spelling mistakes and poor wording put applicants off. Make sure that your job advertisement looks professional and check the presentation on various portals. Some sites distort the layout so that the ad is presented unfavorably. Here it is worth taking a look at the final display.

8. Emphasize benefits: A dynamic team, free drinks and fruit are standard. Instead, convince them with the unique benefits your company offers. Think about what specific benefits applicants will receive by working for you. Show them how they can benefit personally and professionally by working with you.

9. Name a contact person: A clearly defined contact person creates trust and simplifies the application process considerably. In addition, it enables applicants to find out in advance on platforms such as LinkedIn e to gain an insight into the company’s employees.

10. Set clear calls to action: A clear call-to-action button with specific instructions simplifies the application process. Use clear prompts such as “Apply now” to motivate interested parties to take action.

Writing a job advertisement: Sample

To make writing your job advertisement as easy as possible, you will find a sample here:

• Meaningful title: Clearly state the job title, place of work and type of employment.

• Crisp description: Start with a friendly introduction, then repeat the job title, place of work and working hours. Also present your company and the vacancy in a short pitch.

• Tasks: Describe the specific tasks that await the applicants. Be as precise as possible.

• Requirements: List the required experience, training, skills and knowledge. You are also welcome to categorize these, e.g. with “desirable”.

• Benefits: Emphasize what makes your company unique and what special benefits it offers that others do not.

• Call to Action: Set a clear call to action that encourages people to apply.

Important: The order of tasks, requirements and benefits may vary. Modern companies, for example, often prefer to list the benefits first. Have the courage to deviate from the classic structure and be creative with your job offer.

Writing a job advertisement: Example

We illustrate the pattern with an example:

Job advertisement: Social Media Manager in Hamburg – full-time

Ready to go viral with us? We are looking for a creative mind as a full-time social media manager for our real estate company in Hamburg Altona. There are no limits to your ideas in our team – you will have our full trust and space to contribute your expertise. Our real estate company specializes in brokering high-quality residential and commercial properties in Hamburg and the surrounding area. With a team of 15 people, we work every day to make our customers’ dreams come true.

As our social media manager, you will ensure that our real estate company expands its presence on social media and uses it effectively to reach our target group. You present our properties in a creative way and strengthen our brand on various platforms.

Your tasks:

• You independently create a social media strategyto improve our brand presence.
• You create contentthat inspires our target group and accompany our real estate agents to our properties.
• You analyze our social media figuresto constantly improve performance.
• You are building a community and communicate with it at eye level.

What we offer you:

• Your day, your rules – You decide your working hoursbecause you know best when you are in the creative zone
• Do you want to learn more? We have an average Annual budget for further training of € 1,500 per employee and enable you to further develop your expertise.
• Your health is important to us: that’s why we subsidize your bike and your gym membership.
• Do you sometimes need peace and quiet to concentrate on your work? With us you can up to three home office days per week.

What you bring with you:

• A a degree in marketing, communications or comparable training
• At least 2 years of experience in the creation of image and video postings, community management and performance analysis.e. Preferably you have already managed other company profiles.
• You are creative and have a good sense for trends.
• analysis tools as confidently as a knife and fork.

Want to conquer social media with us? Then let’s get started! Send our Head of Marketing Max Mustermann (max@immobilien.test) your creative documents including your CV, references and work samples. We look forward to hearing from you!

Your job advertisement in good hands

Would you like support in filling your new position? At Kooku, we help you find the perfect candidates for your company. With our many years of consulting experience in recruiting and our creative methods, we ensure that your job advertisements stand out and appeal to the right people. Let’s work together to strengthen your team with first-class talent. Contact us today.