{"id":24933,"date":"2025-03-06T14:45:37","date_gmt":"2025-03-06T13:45:37","guid":{"rendered":"https:\/\/kooku.de\/recruiting-blog\/design-leadership-in-der-entwicklung\/"},"modified":"2026-03-05T17:04:11","modified_gmt":"2026-03-05T16:04:11","slug":"design-leadership-in-der-entwicklung","status":"publish","type":"post","link":"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-blog\/design-leadership-in-der-entwicklung\/","title":{"rendered":"Design in Transition: Part 2 &#8211; Challenges in leading product design teams"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24933\" class=\"elementor elementor-24933 elementor-24916\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c817152 e-flex e-con-boxed e-con e-parent\" data-id=\"c817152\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3eef70 elementor-hidden-mobile elementor-widget elementor-widget-author-box\" data-id=\"d3eef70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/janpautsch\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2025\/03\/Unbenannt-294x300.jpg\" alt=\"Picture of Jan Pautsch\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/janpautsch\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJan Pautsch\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Director Kooku X, the expert search service of Kooku Recruiting Partners.  <\/p>\n<p>As a global design headhunter based in Berlin, I offer deep insights into the German and international design markets. In many conversations with industry experts, topics such as the evolution of the role of the product designer, the challenges in design leadership and new working models emerged. In this three-part series, I explore these changes. Welcome to Part 2: Leadership Challenges in Product Design.     <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ba9f31 e-flex e-con-boxed e-con e-parent\" data-id=\"3ba9f31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e0132 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"c0e0132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW183354425 BCX8\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183354425 BCX8\">From Jan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183354425 BCX8\">Pautsch<\/span><\/span><span class=\"TextRun SCXW183354425 BCX8\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183354425 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183354425 BCX8\">Director<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW183354425 BCX8\">Kooku<\/span><span class=\"NormalTextRun SCXW183354425 BCX8\"> X, the<\/span><span class=\"NormalTextRun SCXW183354425 BCX8\">em <\/span><span class=\"NormalTextRun SCXW183354425 BCX8\">Expert Search Service from <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183354425 BCX8\">Kooku<\/span><span class=\"NormalTextRun SCXW183354425 BCX8\"> Recruiting Partners.<\/span><\/span><span class=\"EOP SCXW183354425 BCX8\" data-ccp-props=\"{}\"> <\/span><\/p><p>As a global design headhunter based in Berlin, I offer deep insights into the German and international design markets. In many discussions with industry experts, topics such as the evolution of the role of the product designer, the challenges of design leadership and new working models came up. In this three-part series, I explore these changes. Welcome to Part 2: Leadership Challenges in Product Design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e339fea elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e339fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tChallenges in the management of product design teams\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e339fea\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e339fea\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e339fea\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da6c272 e-flex e-con-boxed e-con e-parent\" data-id=\"da6c272\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76a4a195 elementor-widget elementor-widget-text-editor\" data-id=\"76a4a195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1\" height=\"1\" class=\"wp-image-24917\" src=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2025\/03\/image.png\" alt=\"\"><\/figure><h2><strong>From Vision to Void: Leadership problems in product design<\/strong> <\/h2><p>The quality of leadership is crucial to the success of design teams. But what happens when leadership is missing or inadequate?  A lack of technical knowledge and a lack of diversity in leadership, particularly with regard to gender equality, can have a serious impact on innovation and strategic direction.  <\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1\" height=\"1\" class=\"wp-image-24918\" src=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2025\/03\/image-1.png\" alt=\"\"><\/figure><h2><strong>How poor leadership inhibits innovation<\/strong> <\/h2><p>In a conversation with Tjeerd Hoek, an experienced UX design lead and former VP of User Experience, we discussed the biggest challenges in design leadership. His insights, although originating from the US UX industry, are just as relevant for the German market.  <\/p><p>Tjeerd points out that many managers lack the necessary expertise, process knowledge or technological skills to lead design teams effectively. This leads to a weak strategic direction, resulting in teams working without clear direction. Junior designers often do not receive the necessary feedback or mentoring and repeat designs without understanding their purpose.   As a result, design teams lose credibility, are reduced to production roles and innovation is inhibited.  <\/p><p><span data-olk-copy-source=\"MessageBody\"><em>&#8220;Managers often try to lead designers without having sufficient specialist knowledge, an understanding of current processes or sound technical expertise.&#8221;<\/em> &#8211; Tjeerd Hoek  <\/span><\/p><p>Agile development exacerbates this problem, as it often prioritizes short cycles and technology-driven feature development over user needs. Especially in traditional European industries, managers underestimate the complexity of digital transformations due to limited software knowledge.  <\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1\" height=\"1\" class=\"wp-image-24921\" src=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2025\/03\/image-3.png\" alt=\"\"><\/figure><h2><strong>Gender equality in product, technology and design management<\/strong> <\/h2><p>In addition to expertise, gender equality in design leadership plays a key role in innovation. Homogeneous teams tend to reproduce existing power structures, which creates blind spots &#8211; especially when it comes to complex challenges that require diverse perspectives.  <\/p><p>An analysis by Sifted shows the inequality: Only one in seven executives in the C-suite of European tech companies is female. In Germany, the <strong>German Startup Monitor 2024<\/strong> confirms similar figures.  This inequality reinforces the &#8220;leaky talent pipeline&#8221;, which makes it difficult for women to rise to management positions.  <\/p><p>Katja Bauer, Partner at i-potentials, puts it in a nutshell: <br><em>&#8220;Homogeneous management teams usually reproduce themselves unconsciously.&#8221;<\/em> &#8211; Katja Bauer  <\/p><p>The consequences of these unbalanced structures are serious: only 13% of Chief Product Officers in German start-ups are women. Such imbalances limit the diversity of perspectives required for modern product development processes and inhibit the ability to innovate.  <\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" class=\"wp-image-24920\" src=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2025\/03\/image-2.png\" alt=\"\"><\/figure><h2><strong>Strategic recruiting for management positions<\/strong> <\/h2><p>To tackle these challenges, companies need to develop a targeted strategy for <strong>design leadership recruiting<\/strong>. Gender-balanced leadership teams cannot be achieved through traditional internal recruitment practices.  <\/p><p>Sanna Kr\u00f6ger from Mercuri Urval explains: <br><em>&#8220;One reason for the lack of female talent is that start-ups often only search within their networks or draw on the same pools of university graduates.&#8221;<\/em> <\/p><p>Appointing <strong>managers in the field of design and product<\/strong> requires specialized expertise, broad networks and targeted approaches. By working with specialized <strong>headhunters for product design roles<\/strong>, companies can find <strong>top design talent<\/strong> and strategically diversify their teams.  <\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" class=\"wp-image-24925\" src=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2025\/03\/image-4.png\" alt=\"\"><\/figure><h2><strong>Future-proof design team: Let&#8217;s talk<\/strong> <\/h2><p>In the third part of this series, I will examine how flexible management models are changing the design industry and what opportunities they offer.  <\/p><p>As a <strong>design headhunter<\/strong> and specialist in <strong>product design recruiting<\/strong>, I support companies in finding <strong>product design specialists<\/strong> and developing sustainable team structures.  <\/p><p><strong>Are you looking for design talent or do you want to diversify your management teams?<\/strong> Visit our website: <br> Kooku<a href=\"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-agency\/expert-search-consultant\/\" target=\"_blank\" rel=\"noreferrer noopener\">X &#8211; your headhunter for designers and product design recruiting<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ad047 elementor-widget elementor-widget-spacer\" data-id=\"82ad047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ab8d7 e-flex e-con-boxed e-con e-parent\" data-id=\"66ab8d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28254 content-align-cta-default elementor-widget elementor-widget-global elementor-global-28257 elementor-global-28254 elementor-widget-eael-cta-box\" data-id=\"28254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-img bg-fixed cta-preset-1\">\n        <h4 class=\"sub-title\">Your partner for product &amp; design leadership<\/h4><h4 class=\"title eael-cta-heading\">Top talents for the change in Product &amp; Design<\/h4><p>Whether digital transformation, a new operating model or the next phase of growth - we identify and recruit the people who shape change. With our specialized expert search, we fill strategically important roles in product and design in a targeted and precise manner. <\/p><a href=\"https:\/\/kooku-staging.digitalagenten.com\/recruiting-agentur\/kooku-consult\/\" class=\"cta-button cta-preset-1  \">Click here for more information and contact details<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From Jan Pautsch, Director Kooku X, theem Expert Search Service from Kooku Recruiting Partners. As a global design headhunter based in Berlin, I offer deep insights into the German and international design markets. In many discussions with industry experts, topics such as the evolution of the role of the product designer, the challenges of design [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":24928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[922],"tags":[1112,386,914],"class_list":["post-24933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headhunting-en","tag-design-recruiting-en","tag-headhunter-en-2","tag-kooku-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design Leadership in Development: Design in Transition - Part 2<\/title>\n<meta name=\"description\" content=\"Find out how design leadership influences the quality of design teams and what challenges they face.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-blog\/design-leadership-in-der-entwicklung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design in Transition: Part 2 - Challenges in leading product design teams\" \/>\n<meta property=\"og:description\" content=\"Find out how design leadership influences the quality of design teams and what challenges they face.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-blog\/design-leadership-in-der-entwicklung\/\" \/>\n<meta property=\"og:site_name\" content=\"Kooku Recruiting Partners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KookuRecruitingPartnersBerlin\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T13:45:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T16:04:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2025\/03\/boliviainteligente-DpOGOw_avns-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jan Pautsch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jan Pautsch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/recruiting-blog\\\/design-leadership-in-der-entwicklung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/recruiting-blog\\\/design-leadership-in-der-entwicklung\\\/\"},\"author\":{\"name\":\"Jan Pautsch\",\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/#\\\/schema\\\/person\\\/4099828ebd23de06b9ae74d6ab363d09\"},\"headline\":\"Design in Transition: Part 2 &#8211; 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