{"id":24914,"date":"2025-03-06T14:11:23","date_gmt":"2025-03-06T13:11:23","guid":{"rendered":"https:\/\/kooku.de\/recruiting-blog\/design-in-transition-teil-1-die-transformation-der-rolle-des-product-designers\/"},"modified":"2026-03-05T17:04:15","modified_gmt":"2026-03-05T16:04:15","slug":"design-in-transition-teil-1-die-transformation-der-rolle-des-product-designers","status":"publish","type":"post","link":"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-blog\/design-in-transition-teil-1-die-transformation-der-rolle-des-product-designers\/","title":{"rendered":"Design in Transition: Part 1 &#8211; The transformation of the product designer&#8217;s role"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24914\" class=\"elementor elementor-24914 elementor-24071\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2953fa8 e-flex e-con-boxed e-con e-parent\" data-id=\"2953fa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7bc41 elementor-hidden-mobile elementor-widget elementor-widget-author-box\" data-id=\"2d7bc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/janpautsch\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2025\/03\/Unbenannt-294x300.jpg\" alt=\"Picture of Jan Pautsch  \" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/janpautsch\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJan Pautsch  \t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Director Kooku X, the expert search service of Kooku Recruiting Partners.  <\/p>\n<p>As a global design headhunter based in Berlin, I offer deep insights into the German and international design markets. In many discussions with industry experts, topics such as the evolution of the role of the product designer, the challenges of design leadership and new working models came up. In this three-part series, I explore these changes. Welcome to Part 1: Transforming the role of the Product Designer.  <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-213fcbc e-flex e-con-boxed e-con e-parent\" data-id=\"213fcbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-982dbf2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"982dbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW259035944 BCX8\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259035944 BCX8\">From Jan <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW259035944 BCX8\">Pautsch<\/span><\/span><span class=\"TextRun SCXW259035944 BCX8\" lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259035944 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW259035944 BCX8\">Director<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW259035944 BCX8\">Kooku<\/span><span class=\"NormalTextRun SCXW259035944 BCX8\"> X, the<\/span><span class=\"NormalTextRun SCXW259035944 BCX8\">em <\/span><span class=\"NormalTextRun SCXW259035944 BCX8\">Expert Search Service from <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW259035944 BCX8\">Kooku<\/span><span class=\"NormalTextRun SCXW259035944 BCX8\"> Recruiting Partners.<\/span><\/span><\/p><p>As a global design headhunter based in Berlin, I offer deep insights into the German and international design markets. In many discussions with industry experts, topics such as the evolution of the role of the product designer, the challenges of design leadership and new working models came up. In this three-part series, I explore these changes. Welcome to Part 1: Transforming the role of the Product Designer.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894a97b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"894a97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tThe transformation of the product designer's role  \t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__894a97b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__894a97b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__894a97b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e816316 e-flex e-con-boxed e-con e-parent\" data-id=\"3e816316\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69df6db2 elementor-widget elementor-widget-text-editor\" data-id=\"69df6db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-image size-full\"><strong>From Aesthetics to Strategy: The Evolution of the Product Designer Profile<\/strong> <\/h2><p>The world of product design is undergoing radical change. The decline in venture capital investment and the rapid development of technologies such as generative AI are having a lasting impact on the market.  Start-ups are stopping hiring, large tech companies are cutting jobs, and agencies and consultancies are feeling the effects of shrinking budgets.  <\/p><p>Under this economic pressure, the role of <strong>product designers<\/strong> is changing. The requirements go beyond purely user-centered design: a deep understanding of business models, ROI and strategic thinking is expected. Companies value designers who combine <strong>empathy<\/strong>, <strong>process orientation<\/strong> and an economic mindset.   At the same time, collaboration between designers, product managers and developers is becoming ever closer and more dynamic &#8211; often in hybrid setups.  <\/p><p>In their recently published analysis <a href=\"https:\/\/trends.uxdesign.cc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The State of UX in 2025<\/strong><\/a> Fabricio Teixeira and Caio Braga shed light on how UX design is increasingly shaped by business goals, automation and AI. This change brings new challenges for designers, but also exciting opportunities for adaptation and reorientation.  <\/p><h2><strong>Design Engineering: The bridge between design and development<\/strong> <\/h2><p>In his article <a href=\"https:\/\/adplist.substack.com\/p\/are-design-engineers-the-future?utm_campaign=post&amp;utm_medium=web&amp;triedRedirect=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Are design engineers the future?<\/strong><\/a> Felix Lee, CEO of ADPList, describes the increasing demand from large tech companies for so-called &#8220;design engineers&#8221;. These roles combine design and development capabilities to simplify handovers and optimize workflows.  <\/p><p>Traditional handovers between designers and developers often lead to misunderstandings and delays. <strong>Design engineers<\/strong> provide a remedy by combining design and programming skills (e.g. HTML, CSS, JavaScript) and delivering more efficient results. Companies such as Google, Apple and Microsoft are increasingly relying on these roles to shorten development times.  <\/p><p>Tobias Hellmann, Director Product Design at Oetker Digital, emphasizes that the spread of design systems has been a major driver of change in <strong>product design<\/strong> in recent years, alongside economic challenges. <em>&#8220;Component-based work with design systems requires closer collaboration between designers and developers than ever before,&#8221;<\/em> says Hellmann.  <\/p><p><span data-olk-copy-source=\"MessageBody\">The integration of technical design workflows and the further development of tools such as Figma &#8211; including features such as Developer Mode and variable-based design libraries &#8211; are driving this change forward.<\/span><\/p><h2><strong>Designers in new roles: Opportunities and challenges<\/strong> <\/h2><p>Changes in the industry allow designers to redefine their focus or even take completely new career directions. Tom Scott, founder of Verified, emphasizes that designers are increasingly moving into roles such as people management, engineering or product management.  <\/p><p>With creative thinking and business expertise, designers can drive innovation outside of traditional design roles. A <strong>creative leadership headhunter<\/strong> can help match <strong>top designers with companies<\/strong> that value innovative thinking. <\/p><h2><strong>The future of product design: AI, automation and ethics<\/strong> <\/h2><p>Edward Chechique, an expert in AI and design, predicts that many manual design tasks will be taken over by AI in the future. This will push designers to develop systems that help machines to work efficiently and ethically.  Hertje Brodersen, Experience Strategist and Design Leader, adds that designers must ensure that AI systems are designed to be accessible and without misleading patterns.  <\/p><p>These changes open up new opportunities for <strong>Product Design Recruiting<\/strong>, as the industry is looking more than ever for professionals who can combine technical and creative skills.  <\/p><h2><strong>Your contacts for Design Recruiting<\/strong> <\/h2><p>As a <strong>design headhunter<\/strong> and specialist in the recruitment of <strong>product design experts<\/strong>, I support companies in finding the right talent and building sustainable team structures. Whether <strong>headhunter for product design roles<\/strong> or <strong>executive search in design<\/strong> &#8211; I help you to set up your design and product teams for the future.  <\/p><p>Contact me to find out more about <strong>design recruiting<\/strong> and filling key positions quickly. Visit our page:  <br><a href=\"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-agency\/expert-search-consultant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kooku X &#8211; Headhunter for Designer and Product Design Recruiting<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90c3944 e-flex e-con-boxed e-con e-parent\" data-id=\"90c3944\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6b061 elementor-widget elementor-widget-spacer\" data-id=\"9e6b061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f6798 content-align-cta-default elementor-widget elementor-widget-global elementor-global-28257 elementor-global-28254 elementor-widget-eael-cta-box\" data-id=\"c6f6798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-img bg-fixed cta-preset-1\">\n        <h4 class=\"sub-title\">Your partner for product &amp; design leadership<\/h4><h4 class=\"title eael-cta-heading\">Top talents for the change in Product &amp; Design<\/h4><p>Whether digital transformation, a new operating model or the next phase of growth - we identify and recruit the people who shape change. With our specialized expert search, we fill strategically important roles in product and design in a targeted and precise manner. <\/p><a href=\"https:\/\/kooku-staging.digitalagenten.com\/recruiting-agentur\/kooku-consult\/\" class=\"cta-button cta-preset-1  \">Click here for more information and contact details<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From Jan Pautsch, Director Kooku X, theem Expert Search Service from Kooku Recruiting Partners. As a global design headhunter based in Berlin, I offer deep insights into the German and international design markets. In many discussions with industry experts, topics such as the evolution of the role of the product designer, the challenges of design [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":24906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[922,378,1],"tags":[1112,386,914],"class_list":["post-24914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headhunting-en","category-on-our-own-account-en","category-unkategorisiert","tag-design-recruiting-en","tag-headhunter-en-2","tag-kooku-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Design Recruiting: Design in Transition - Part 1<\/title>\n<meta name=\"description\" content=\"How are new technologies influencing product design recruiting? 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