{"id":19377,"date":"2022-08-12T16:37:56","date_gmt":"2022-08-12T14:37:56","guid":{"rendered":"https:\/\/kooku.de\/recruiting-blog\/linkedin-inmails-so-you-write-effective-cover-letters\/"},"modified":"2025-02-25T16:37:38","modified_gmt":"2025-02-25T15:37:38","slug":"linkedin-inmails-so-you-write-effective-cover-letters","status":"publish","type":"post","link":"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-blog\/linkedin-inmails-so-you-write-effective-cover-letters\/","title":{"rendered":"5 Steps to Attract Candidate Attention with LinkedIn InMails"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19377\" class=\"elementor elementor-19377 elementor-10550\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c125eeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c125eeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38335550\" data-id=\"38335550\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dbb1a2b elementor-widget elementor-widget-text-editor\" data-id=\"7dbb1a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Who does not know it? As a recruiter, you have a perfect candidate, and you can&#8217;t attract them to the company for any number of reasons. But when the perfect candidate doesn&#8217;t even respond to the first LinkedIn InMail, it&#8217;s especially annoying.<\/span><\/p><p><span data-contrast=\"auto\">There can be many reasons for a failure to respond. If necessary, users simply do not check their messages. Possibly, they are limited to <\/span><span data-contrast=\"auto\">LinkedIn<\/span><span data-contrast=\"auto\"> and Co.,\u00a0<\/span>in<span data-contrast=\"auto\">active, or they just don&#8217;t feel like answering. With numerous <\/span><span data-contrast=\"auto\">LinkedIn InMails, which<\/span><span data-contrast=\"auto\"> that land in your inbox every day, no one can blame you. <\/span><\/p><p><span data-contrast=\"auto\">Still, as recruiters, we need to get candidates to read and respond to our messages. <\/span><b><span data-contrast=\"auto\">But how exactly do we go about it? <\/span><\/b><\/p><p><span data-contrast=\"auto\">&#8220;Stand out&#8221; is the key word here. In a competitive talent market, it is necessary that our <\/span><span data-contrast=\"auto\">LinkedIn InMails<\/span><span data-contrast=\"auto\"> Stand out in an applicant&#8217;s crowded inbox. <\/span><span data-contrast=\"auto\">Find out exactly how we do that and how you can attract the next great candidate to your job in our 5 tips for effective and successful <\/span><span data-contrast=\"auto\">LinkedIn InMails<\/span><span data-contrast=\"auto\">.<\/span><\/p><h2><b><span data-contrast=\"auto\">1. Find a strong entry point<\/span><\/b><\/h2><p><span data-contrast=\"auto\">A catchy subject line in your Cover Letter<\/span><span data-contrast=\"auto\"> makes candidates curious about what you have to say. Your subject line is the first opportunity to effectively grab an applicant&#8217;s attention. It decides significantly on the response rate. Candidates who are happy in their current company will not take action on the subject &#8220;We are looking for a job in X&#8221; or &#8220;Career opportunity&#8221;. <\/span><\/p><p><span data-contrast=\"auto\">Our tip: Keep the subject lines of your <\/span><span data-contrast=\"auto\">LinkedIn InMails<\/span><span data-contrast=\"auto\"> in a nutshell. A little incentive encourages applicants to open the message to learn more, so you shouldn&#8217;t give too much away. <\/span><\/p><h2><b><span data-contrast=\"auto\">2. Establish a connection<\/span><\/b><\/h2><p><span data-contrast=\"auto\">Personal words in the <\/span><span data-contrast=\"auto\">LinkedIn InMail<\/span><span data-contrast=\"auto\"> can increase the response rate by 20%.<\/span><\/p><p><span data-contrast=\"auto\">Even if you have a great subject line, it&#8217;s unlikely an applicant will respond or even read the first few lines if your message was obviously copied and pasted. <\/span><\/p><p><span data-contrast=\"auto\">Mention in your Cover Letter<\/span><span data-contrast=\"auto\"> a specific article or blog post that the applicant has written and shared on social media. Reference something from his or her background, such as a company he or she once worked for or an initiative where he or she did community service. It doesn&#8217;t have to be anything groundbreaking &#8211; a reference to an unusual hobby that the applicant states in his or her profile is also very effective. <\/span><\/p><p><span data-contrast=\"auto\">People like to feel noticed. When you act on what they say in their profiles, you show that you are really paying attention. You can still create a template for your <\/span><span data-contrast=\"auto\">LinkedIn InMails<\/span><span data-contrast=\"auto\"> use. This should simply not look like a template.<\/span><\/p><p><span data-contrast=\"auto\">LinkedIn-<\/span><span data-contrast=\"auto\">Studies show that response rates increase by 20% when the <\/span><span data-contrast=\"auto\">InMails<\/span><span data-contrast=\"auto\"> are personalized. Especially for in-demand candidates, this could be the deciding factor that sets your job offer apart from a dozen other offers.<\/span><\/p><h2><b><span data-contrast=\"auto\">3. Recognize the skills of the applicant <\/span><\/b><\/h2><p><span data-contrast=\"auto\">Think about how you want to use your <\/span><span data-contrast=\"auto\">LinkedIn InMails<\/span><span data-contrast=\"auto\"> make it more personal. Don&#8217;t be afraid to mix a little flattery into the mix. When people feel their skills and efforts are recognized, they are more motivated to help others &#8211; which in this case means responding to your message. <\/span><\/p><p><span data-contrast=\"auto\">Let the applicant know what makes them special. At least you took the trouble to write to him. So you must have noticed something positive. Be sure to include details to show you mean business. Don&#8217;t just write &#8220;your career is impressive,&#8221; but mention in the Cover Letter<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">what exactly is impressive about it.<\/span><\/p><p><span data-contrast=\"auto\">Better yet, make a clear connection between the applicant&#8217;s accomplishments and why you&#8217;re interested in them &#8211; for example, by highlighting a rare skill your company needs.<\/span><\/p><p><span data-contrast=\"auto\">In fact, research from LinkedIn has found that more than half of all candidates expect the <\/span><span data-contrast=\"auto\">LinkedIn InMails<\/span><span data-contrast=\"auto\"> from recruiters include information about why they are writing to the candidate and why the candidate is a good fit for the company or the job. <\/span><\/p><h2><b><span data-contrast=\"auto\">4. Be direct and understandable<\/span><\/b><\/h2><p><span data-contrast=\"auto\">In an effective LinkedIn InMail you formulate clear next steps<\/span><span data-contrast=\"auto\">\u00a0and remember that messages between 200 and 400 characters lead to higher response rates. So keep it short and sweet.<\/span><\/p><p><span data-contrast=\"auto\">Add to the <\/span><span data-contrast=\"auto\">InMail<\/span><span data-contrast=\"auto\"> a clear call to action so that applicants feel encouraged to respond. <\/span><\/p><h2><b><span data-contrast=\"auto\">5. Use your network<\/span><\/b><\/h2><p><span data-contrast=\"auto\">If you regularly hire candidates from the same industry and region, there&#8217;s a good chance you&#8217;ll have common connections with more contacts. Check if there are colleagues working in your company who are also related to the applicant.<\/span><\/p><p><span data-contrast=\"auto\">The mention of these employees in the <\/span><span data-contrast=\"auto\">LinkedIn InMail<\/span><span data-contrast=\"auto\"> is a quick and effective way to let candidates know that your company is worth checking out: After all, if their LinkedIn connection likes working there, he probably will too.<\/span><\/p><p><span data-contrast=\"auto\">You don&#8217;t have any contacts in the company? Check if you have connections to the people who have confirmed your candidate&#8217;s skills or given a recommendation. If you mention in the Cover Letter that a former colleague recommended him because of his excellent programming skills, that is also a form of recognition and therefore particularly effective.<\/span><\/p><h2><b><span data-contrast=\"auto\">Conclusion: <\/span><\/b><\/h2><p><span data-contrast=\"auto\">Even if your <\/span><span data-contrast=\"auto\">LinkedIn InMail<\/span><span data-contrast=\"auto\"> no matter how good it is, there will be many candidates who do not respond. So don&#8217;t be disappointed by few answers. Not everyone can be interested in your position.<\/span><\/p><p><span data-contrast=\"auto\">Nevertheless, stay positive and continue to try to send candidates personal <\/span><span data-contrast=\"auto\">LinkedIn InMails<\/span><span data-contrast=\"auto\"> to send you opportunities for further development. After all, what you&#8217;re offering isn&#8217;t bad, you just have to sell it in a palatable way. <\/span><\/p><p><span data-contrast=\"auto\">Respect that applicants will certainly have other responsibilities besides work, such as childcare or caregiving responsibilities at home. Bear with them if they take a little longer to respond.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Who does not know it? As a recruiter, you have a perfect candidate, and you can&#8217;t attract them to the company for any number of reasons. But when the perfect candidate doesn&#8217;t even respond to the first LinkedIn InMail, it&#8217;s especially annoying. There can be many reasons for a failure to respond. If necessary, users [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[378],"tags":[894],"class_list":["post-19377","post","type-post","status-publish","format-standard","hentry","category-on-our-own-account-en","tag-faq"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LinkedIn InMail - How to write effective cover letters<\/title>\n<meta name=\"description\" content=\"With these 5 simple tips, you can write an effective LinkedIn InMail to convince your candidate of your job.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-blog\/linkedin-inmails-so-you-write-effective-cover-letters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Steps to Attract Candidate Attention with LinkedIn InMails\" \/>\n<meta property=\"og:description\" content=\"With these 5 simple tips, you can write an effective LinkedIn InMail to convince your candidate of your job.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-blog\/linkedin-inmails-so-you-write-effective-cover-letters\/\" \/>\n<meta property=\"og:site_name\" content=\"Kooku Recruiting Partners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KookuRecruitingPartnersBerlin\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-12T14:37:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T15:37:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kooku-staging.digitalagenten.com\/wp-content\/uploads\/2022\/01\/cropped-cropPped-kooku_augen_1600x1600.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anika Lehmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anika Lehmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/recruiting-blog\\\/linkedin-inmails-so-you-write-effective-cover-letters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/recruiting-blog\\\/linkedin-inmails-so-you-write-effective-cover-letters\\\/\"},\"author\":{\"name\":\"Anika Lehmann\",\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/#\\\/schema\\\/person\\\/71dd4d5e78193748f53a9921a7f23624\"},\"headline\":\"5 Steps to Attract Candidate Attention with LinkedIn InMails\",\"datePublished\":\"2022-08-12T14:37:56+00:00\",\"dateModified\":\"2025-02-25T15:37:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/recruiting-blog\\\/linkedin-inmails-so-you-write-effective-cover-letters\\\/\"},\"wordCount\":961,\"publisher\":{\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/#organization\"},\"keywords\":[\"FAQ\"],\"articleSection\":[\"On our own account\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/recruiting-blog\\\/linkedin-inmails-so-you-write-effective-cover-letters\\\/\",\"url\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/recruiting-blog\\\/linkedin-inmails-so-you-write-effective-cover-letters\\\/\",\"name\":\"LinkedIn InMail - 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Seit der Gr\u00fcndung hat Kooku \u00fcber 200 Unternehmen begleitet \u2013 messbar, effizient und menschlich.\",\"email\":\"hello@kooku.de\",\"telephone\":\"+4930994043660\",\"legalName\":\"Kooku Recruiting GmbH\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kooku-staging.digitalagenten.com\\\/en\\\/#\\\/schema\\\/person\\\/71dd4d5e78193748f53a9921a7f23624\",\"name\":\"Anika Lehmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b72df26a59d12a216f6f92811e9c0bf9d3b85b1e30f7e5d706fb08e4ea905057?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b72df26a59d12a216f6f92811e9c0bf9d3b85b1e30f7e5d706fb08e4ea905057?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b72df26a59d12a216f6f92811e9c0bf9d3b85b1e30f7e5d706fb08e4ea905057?s=96&d=mm&r=g\",\"caption\":\"Anika Lehmann\"},\"description\":\"Anika ist Recruiting Marketing Specialist bei Kooku und arbeitet an der Schnittstelle zwischen Recruiting und Marketing. 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