{"id":19315,"date":"2024-07-18T14:21:00","date_gmt":"2024-07-18T12:21:00","guid":{"rendered":"https:\/\/kooku.de\/recruiting-blog\/checklist-job-advertisement\/"},"modified":"2026-03-10T10:24:22","modified_gmt":"2026-03-10T09:24:22","slug":"checklist-job-advertisement","status":"publish","type":"post","link":"https:\/\/kooku-staging.digitalagenten.com\/en\/recruiting-blog\/checklist-job-advertisement\/","title":{"rendered":"Writing job advertisements: Example, checklist and professional tips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19315\" class=\"elementor elementor-19315 elementor-3830\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e8039 e-flex e-con-boxed e-con e-parent\" data-id=\"29e8039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aada21 elementor-widget elementor-widget-text-editor\" data-id=\"4aada21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At a time when the world of work is constantly changing and competition for talented employees is intensifying, run-of-the-mill job advertisements are no longer enough to attract applicants. The reality of the skills shortage requires a new approach to recruiting.   <\/span><\/p><p><span style=\"font-weight: 400;\">Companies that don&#8217;t move with the times risk wasting valuable potential in the application process. Find out here how you can write modern job ads and appeal to exactly the people you need for your company. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf089d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6cf089d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tWriting job advertisements: Example, checklist and pro tips\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6cf089d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6cf089d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6cf089d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7becca6 elementor-widget elementor-widget-text-editor\" data-id=\"7becca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p>\n<h2><span style=\"font-weight: 400;\">Before the job offer: This question is essential<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is one question you must clarify, <\/span><span style=\"font-weight: 400;\">before<\/span><span style=\"font-weight: 400;\"> you prepare your job advertisement:<\/span><\/p>\n<p><b>Who do I want to reach with my job advertisement?  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Put yourself in the candidate&#8217;s shoes and think carefully about what would make him or her apply for your vacancy. What does your company offer? What does your dream candidate want for their potential new job?    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s best to think together as a team and make a list that you can use as the basis for your job offer.<\/span><\/p>\n<p> <\/p>\n<h2><span style=\"font-weight: 400;\">Writing a job advertisement: 10 tips<\/span><\/h2>\n<ol>\n<li><b>  Start with a clear, concise title:  <\/b><span style=\"font-weight: 400;\">Job boards work like search engines. Your title should contain the most important keywords and reflect the job profile well. Gender-appropriate wording and complete details of the most important key data (e.g. place of work, type of employment) are essential. Make sure that the job title is not too long, otherwise it may be cut off in Google or other search engines. If a long job title is unavoidable, put the most important information at the front.   <\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"2\">\n<li><b>  Keep it short and concise:  <\/b><span style=\"font-weight: 400;\">Describe clearly what is important and emphasize what makes your company unique. Highlight important points visually and address readers directly as &#8220;you&#8221; or &#8220;you&#8221;. <\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"3\">\n<li><b>  Define a clear requirements profile:  <\/b><span style=\"font-weight: 400;\">Is the ideal applicant more problem-solving or culture-sensitive? Some candidates want to solve problems and already read about problems and specific requirements for the coming months in the job offer. Others, on the other hand, are looking for a harmonious working environment. In such cases, the team and atmosphere are more important. Formulate the ad accordingly in the language of your target group.   <\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"3\">\n<li><b>Show your corporate culture:  <\/b><span style=\"font-weight: 400;\">Keyword <a href=\"https:\/\/kooku-staging.digitalagenten.com\/recruiting-blog\/employer-branding-warum-eine-gute-arbeitgebermarke-wichtig-fuer-dein-recruiting-ist\/\">employer branding<\/a>. Your ad should reflect the company culture. Are you young and relaxed? Then your ad shouldn&#8217;t sound outdated. Are you a large, rather conservative company? Then your job advertisement should also sound serious.     <\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"5\">\n<li><b>  Eliminate obstacles:  <\/b><span style=\"font-weight: 400;\">An application should be as simple as possible. One-click applications or online application forms simplify the process.<\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"6\">\n<li><b>  Switch broadly and selectively:  <\/b><span style=\"font-weight: 400;\">Use not only paid portals, but also free channels to reach different candidate groups. Also invest time in industry or job-specific portals. <\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"7\">\n<li><b>  Four-eyes principle:<\/b><span style=\"font-weight: 400;\">  Spelling mistakes and poor wording put applicants off. Make sure that your job advertisement looks professional and check the presentation on various portals. Some sites distort the layout so that the ad is presented unfavorably.   Here it is worth taking a look at the final display.<\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"8\">\n<li><b>  Emphasize benefits:<\/b><span style=\"font-weight: 400;\">  A dynamic team, free drinks and fruit are standard. Instead, convince them with the unique benefits your company offers. Think about what specific benefits applicants will receive by working for you. Show them how they can benefit personally and professionally by working with you.   <\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"9\">\n<li><b>  Name a contact person:  <\/b><span style=\"font-weight: 400;\">A clearly defined contact person creates trust and simplifies the application process considerably. In addition, it enables applicants to find out in advance on platforms such as LinkedIn e <\/span><span style=\"font-weight: 400;\">to gain an insight into the company&#8217;s employees.<\/span><\/li>\n<\/ol>\n<p> <\/p>\n<ol start=\"10\">\n<li><b>  Set clear calls to action:  <\/b><span style=\"font-weight: 400;\">A clear call-to-action button with specific instructions simplifies the application process. Use clear prompts such as &#8220;Apply now&#8221; to motivate interested parties to take action.   <\/span><span style=\"font-weight: 400;\">  <\/span><\/li>\n<\/ol>\n<p> <\/p>\n<h2><span style=\"font-weight: 400;\">Writing a job advertisement: Sample<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To make writing your job advertisement as easy as possible, you will find a sample here:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Meaningful title: <\/b><span style=\"font-weight: 400;\">Clearly state the job title, place of work and type of employment.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Crisp description:<\/b><span style=\"font-weight: 400;\">  Start with a friendly introduction, then repeat the job title, place of work and working hours. Also present your company and the vacancy in a short pitch. <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Tasks:<\/b><span style=\"font-weight: 400;\">  Describe the specific tasks that await the applicants. Be as precise as possible. <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Requirements:<\/b><span style=\"font-weight: 400;\">  List the required experience, training, skills and knowledge. You are also welcome to categorize these, e.g. with &#8220;desirable&#8221;. <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Benefits:<\/b><span style=\"font-weight: 400;\"> Emphasize what makes your company unique and what special benefits it offers that others do not.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Call to Action:<\/b><span style=\"font-weight: 400;\"> Set a clear call to action that encourages people to apply.<\/span><\/li>\n<\/ul>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Important: <\/span><b>The order of tasks, requirements and benefits may vary. <\/b> <span style=\"font-weight: 400;\">Modern companies, for example, often prefer to list the benefits first. Have the courage to deviate from the classic structure and be creative with your job offer. <\/span><\/p>\n<p> <\/p>\n<h2><span style=\"font-weight: 400;\">Writing a job advertisement: Example<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We illustrate the pattern with an example:<\/span><\/p>\n<p><b>Job advertisement: Social Media Manager in Hamburg &#8211; full-time<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ready to go viral with us? We are looking for a creative mind as a full-time social media manager for our real estate company in Hamburg Altona. There are no limits to your ideas in our team &#8211; you will have our full trust and space to contribute your expertise. Our real estate company specializes in brokering high-quality residential and commercial properties in Hamburg and the surrounding area. With a team of 15 people, we work every day to make our customers&#8217; dreams come true.    <\/span><\/p>\n<p><b>As our social media manager, you will ensure that our real estate company expands its presence on social media and uses it effectively to reach our target group.<\/b><span style=\"font-weight: 400;\">  You present our properties in a creative way and strengthen our brand on various platforms.<\/span><\/p>\n<p><b>Your tasks:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You independently create a <\/span><b>social media strategy<\/b><span style=\"font-weight: 400;\">to improve our brand presence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You <\/span><b>create content<\/b><span style=\"font-weight: 400;\">that inspires our target group and accompany our real estate agents to our properties.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You <\/span><b>analyze our social media figures<\/b><span style=\"font-weight: 400;\">to constantly improve performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are building a <\/span><b>community<\/b><span style=\"font-weight: 400;\"> and communicate with it at eye level.<\/span><\/li>\n<\/ul>\n<p> <\/p>\n<p><b>What we offer you:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your day, your rules &#8211; <\/span><b>You decide your working hours<\/b><span style=\"font-weight: 400;\">because you know best when you are in the creative zone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you want to learn more? We have an average   <\/span><b>Annual budget for further training of \u20ac 1,500 per employee<\/b><span style=\"font-weight: 400;\"> and enable you to further develop your expertise.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your health is important to us: that&#8217;s why we subsidize your <\/span><b>bike<\/b><span style=\"font-weight: 400;\"> and your <\/span><b>gym membership<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you sometimes need peace and quiet to concentrate on your work? With us you can   <\/span><b>up to three home office days<\/b><span style=\"font-weight: 400;\"> per week.<\/span><\/li>\n<\/ul>\n<p> <\/p>\n<p><b>What you bring with you:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>a degree in marketing, communications or comparable training<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>At least 2 years of experience in the creation of image and video postings, community management and performance analysis.<\/b><b>e<\/b><b>. <\/b><span style=\"font-weight: 400;\">Preferably you have already managed other company profiles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are <\/span><b>creative<\/b><span style=\"font-weight: 400;\"> and have a good <\/span><b>sense for trends<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>analysis tools<\/b><span style=\"font-weight: 400;\"> as confidently as a knife and fork.<\/span><\/li>\n<\/ul>\n<p> <\/p>\n<p><span style=\"font-weight: 400;\">Want to conquer social media with us? Then let&#8217;s get started! Send our Head of Marketing Max Mustermann (max@immobilien.test) your creative documents including your CV, references and work samples. We look forward to hearing from you!   <\/span><\/p>\n<p> <\/p>\n<h2><span style=\"font-weight: 400;\">Your job advertisement in good hands<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Would you like support in filling your new position? At Kooku, we help you find the perfect candidates for your company. With our many years of consulting experience in recruiting and our creative methods, we ensure that your job advertisements stand out and appeal to the right people. Let&#8217;s work together to strengthen your team with first-class talent.     <\/span><a href=\"https:\/\/kooku-staging.digitalagenten.com\/#termin\"><span style=\"font-weight: 400;\">Contact us today.<\/span><\/a><\/p>\n<p> <\/p>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf0b152 e-flex e-con-boxed e-con e-parent\" data-id=\"bf0b152\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71ecc61 content-align-cta-default elementor-widget elementor-widget-global elementor-global-24057 elementor-global-24054 elementor-widget-eael-cta-box\" data-id=\"71ecc61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-img bg-fixed cta-preset-1\">\n        <h4 class=\"sub-title\">Efficient recruiting with results.<\/h4><h4 class=\"title eael-cta-heading\">Active Sourcing at Kooku<\/h4><p>We find the right candidates for your open positions.<br>With a clear process, suitable search strategies and measurable key figures, we increase the response rate and shorten the time to fill. We develop an individual sourcing strategy for each position, tailored to your market and your recruiting goal. <\/p><p><strong>Active sourcing from Kooku. Efficient. Personal. Successful.   <\/strong><\/p><a href=\"https:\/\/kooku-staging.digitalagenten.com\/recruiting-agentur\/active-sourcing\/\" class=\"cta-button cta-preset-1  \">Click here for more information and contact details<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At a time when the world of work is constantly changing and competition for talented employees is intensifying, run-of-the-mill job advertisements are no longer enough to attract applicants. The reality of the skills shortage requires a new approach to recruiting. Companies that don&#8217;t move with the times risk wasting valuable potential in the application process. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":20890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[378,904],"tags":[916,905,392,912],"class_list":["post-19315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-our-own-account-en","category-recruiting-consulting","tag-employer-branding-en","tag-faq-en","tag-job-advertisement-en","tag-recruiting-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Writing job ads: Example, checklist and pro tips | Kooku<\/title>\n<meta name=\"description\" content=\"How you can write modern job ads and appeal to exactly the people you need for your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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